In order to monitor conversions (e.g. online purchases, form submissions, downloads, etc.) and Web page visits for a user that lands on a Web site after clicking on a link in an email sent through the system, you can simply enter the campaign identifier in the corresponding field in the add/edit message page.
The campaign tracking code will then automatically be added to all links (assuming that link tracking is active).
If you are using
Google Analytics:
- See how campaign tracking works
It's really simply. Basically, you can append a special querystring to a URL to tell Google Analytics more information about the visit to that URL. If the word "querystring" sounds a bit scary, don't worry. The URL builder mentioned below creates it automatically for you.
- Build a URL that contains campaign tracking code
Google has a free URL builder that can help you create the querystring that you will append to the links in your email message in order to tell Google Analytics that visits to those links are indeed coming from that email message/
When you build the URL, use terms that will allow you to easily identify your email campaign. For example:
- For example, if you were using the keywords shown in the screen shot above, then the URL build for you would look like this:
http://www.myWebSite.com/?utm_source=monthlyNewsletter&utm_medium=Email&utm_campaign=March2012
Now, copy the code that follows the question mark:
utm_source=monthlyNewsletter&utm_medium=Email&utm_campaign=March2012
- ... and paste it in the "ADD CUSTOM LINK PARAMETERS" of the "Advanced Options" section of the email message editor.
- Make sure to save the message!
- You're done: the links in your message will now include this additional information that tells Google Analytics more about the visit to the page. You will be able to see that additional information when you look at your Web statistics in the Google Analytics reports.
Editing the querystring for future mailings
Of course, for the next newsletter you will not need to use the URL Builder again, but rather can simply change the campaign name. That is: the only difference in the querystring to be added as a custom link parameter would be the following:
utm_campaign=March2012
... will become:
utm_campaign=April2012
Other notes
Note that in order to avoid any issues with the URL potentially being "red flagged" by a spam filter, the tracking code is not added to the links in the HTML code of the email message, but rather it is added dynamically by the link processing script that handles all tracked links (track.aspx).
If you are using another Web analytics program, the instructions still apply: simply add the campaign tracking code to the corresponding input field on the add/edit message page, as shown above.
Article ID: 425, Created On: 10/13/2011, Modified: 3/29/2012